Zee Cinemalu Awards

24 th Feb 2017

Launched on September 4 th , Zee Cinemalu emerged as the biggest launch of the decade garnering

highest GRPs during the launch week among various other channels in the competition. Also, Zee

Cinemalu is the only south Indian movie channel to telecast World Television Premieres.

With 4 World Television Premieres in the span of just 6 months, the channel is coming up with another

prestigious event- Zee Cinemalu Awards. Zee Cinemalu becomes the first South Indian Movie channel to

introduce Awards. Zee Cinemalu Awards 2017 is the first of its kind property which involves a 360-

degree integration of the television channel, the official Facebook page and the official website

www.zeecinemalu.com . There are 11 categories which are unique and different from the routine

awards and each of the category has 4-5 nominations. The winners are chosen by the audience by voting

for their favorite choices.

The audience can vote by visiting the official website. The voting process has begun on 16 th February

2017 and within a span of 7 days, the total number of votes crossed 1 million mark which is a record in

itself. The voting process will be open till 28 th February before which the fans and the movie lovers can

cast their vote for their favorite heroes, heroines, directors, movies and other interesting awards.

Zee Cinemalu Awards will be telecast in the last week of March. Stay tuned to Zee Cinemalu and

www.zeecinemalu.com for more exciting updates on Zee Cinemalu Awards.

Poster

SUN TV Network is set to launch its magnum opus fiction NANDHINI in all its 4 South Indian GEC channels namely Sun TV, Gemini TV, Udaya TV and Surya TV on January 23^rd.

Nandini is a supernatural fiction series that is produced and presented by the acclaimed Tamil film director Sundar. C. Nandini boasts of high end graphics and big scale production values that is sure to provide the viewers a wholesome entertainment. The story narrates the life of a family whose life is intertwined by supernatural species. The star cast includes Vijayakumar, Nithya Ram, Malavika, Ramesh Pandit, Gayathri Jayaram, Narasinha Raju to name a few. A 360-degree marketing campaign with a music video has been implemented to announce the launch of this show across different markets. Nandini is schedule to air from January 23^rd, 2017. Monday- Saturday @ 9pm on Gemini TV (Telugu).

Posters

“Meelo Evaru Koteeswarudu” (MEK)

Maa TV, a leading Telugu General Entertainment Channel (GEC) and a part of Star TV network, is all set to launch “Meelo Evaru Koteeswarudu” (MEK) with Telugu Megastar Chiranjeevi as the host.

MEK, one of the most popular programs in the Telugu TV entertainment space, has witnessed phenomenal reach and success as the official Telugu adaptation of the internationally renowned game show format Who Wants to Be a Millionaire? And Hindi game show “Kaun Banega Crorepati” (KBC).

Being the first launch of this property post Star acquiring the Maa business, the game show is all set to become even bigger with Megastar Chiranjeevi hosting a show on the TV for the first time. This season the MEK theme revolves around “Making the dreams win.”

“MEK is a highly popular and proven show in the Telugu market, as much as it is in various international and India markets. It is the first big show being launched after STAR TV took over MAA TV and we are pleased to be associated with mega star Chiranjeevi as the host of the show”, said Kevin Vaz, South CEO of Star India Private Limited.

In an illustrious film career spanning 37 years, Chiranjeevi has amassed a huge fan following in Telugu states, and he is known for his connect with the ordinary people. The charisma and persona of Chiranjeevi, the bonding and the love he enjoys with the Telugu people are all set to take MEK show to the newer heights. This show aims to reach and empower people from 2 Telugu States (Andhra Pradesh & Telangana)

“MEK has always created great excitement among Telugu people. With this season we are all set to take MEK to the next level with multiple new things. I am sure that MEK, this season, will enthrall the TV audience in both states of AP and Telangana”, added Alok Jain, Business Head of Maa TV

 MEK promises to bring Maa TV viewers an unparalleled opportunity to participate in the game and win the cash prize of up to Rs. 1 Crore by answering questions correctly. Besides being a knowledge-based game show, MEK is the last exhibition of the human spirit and opportunity. MEK empowers everyday men to realize their big dreams by reaching the ‘hot seat’ and playing the game successfully with Chiranjeevi.

The Call for Entries (CFE) for the program will run from 11^th October to 18^th October, wherein participants throughout the Telugu states can register themselves to take part in the game show by answering questions through SMS

A multifold 360-degree media campaign will soon launch reaching every corner of the Andhra Pradesh and Telangana.

About MEK:

MEK is the official Telugu adaptation of the internationally renowned game show format Who Wants to Be a Millionaire? And Hindi game show “Kaun Banega Crorepati” (KBC). The show will be produced by Big Synergy.

MEK will have many surprising, fun-filled and human interest elements. The show has had its fair share of success after being adapted into various regional languages, and it’s show in which knowledge can help earn big prize money. By answering each question in the money tree, any ordinary person can make life changing money of Rs. 1 Crore. While the game show is an established format, Mega Star Chiranjeevi’s presence as the host of the show will bring a lot of excitement and fun filled viewing for TV viewers.

About Maa TV:

MAA TV is a part of Star TV network, which is a wholly-owned subsidiary of global media company 21st Century Fox. MAA TV is a leading Telugu TV channel network known for its vibrant, innovative, pleasant and interactive programming.