Atlanta, October 3rd, 2016: YuppTV, the world’s largest online streaming platform for South-Asian content, has announced Tollywood Superstar, Mahesh Babu, as their Brand ambassador. Being a global leader in the OTT space, YuppTV provides South Asian content in more than 12 regional languages and this announcement stands as the first step to showcase YuppTV’s strengths in regional penetration.

Mahesh Babu is one of the most popular celebrities with cinematic brilliance and has previously claimed the top-spot in Times Most Desirable Men survey, leaving behind top Bollywood celebrities. His vibrant personality and refreshing candor resonates with YuppTV, a futuristic brand using latest technology to make video content accessible to South Asians across the globe.

Speaking about his association with YuppTV, Mahesh Babu said, “YuppTV is the pioneer in OTT space for South Asian content. It touched many lives across the globe, making viewers feel closer to home, with their world-class services, providing South Asian content anytime, anywhere. Like many others, YuppTV has become my first choice of entertainment. I believe that the future of entertainment is through online video streaming and I am very happy to be associated with YuppTV which is at the forefront of this paradigm shift.”

Further commenting on the announcement, Uday Reddy, Founder & CEO, YuppTV said, “In the last few years, YuppTV has evolved as a leader in the OTT space providing unlimited entertainment to South Asians across the globe. In our journey to take the brand to the next level, our association with the superstar Mahesh Babu who has an ardent fan following in India and overseas will help us reach out to far more audiences worldwide.”

About YuppTV

YuppTV is one of the world’s largest internet-based Live TV and On-demand service provider for South Asian content, offering more than 200+ TV channels, 5000+ Movies and 100+ TV Shows in more than 12 languages.

YuppTV has 25,000 hours of entertainment content catalogued in its library, while nearly 2,500 hours of new on-demand content is added to the YuppTV platform every day. Its other popular services are; YuppFlix, a movie on demand streaming service for Expat Market and YuppTV Bazaar an online marketplace for the premium curated content. YuppTV is currently ranked #1 Internet Pay TV platform for South Asians living abroad and also the largest Internet TV platform from premium content availability in India. YuppTV is the most downloaded South Asian SmartTV app and it also boasts of 8.5 million mobile downloads with above 4.0 user rating.